Email Marketing Specialist

This is a remote work position on a night shift schedule.

Job Summary:

We are seeking an experienced Email Marketing Specialist to join our team. The ideal candidate will have a proven track record of creating and implementing successful B2B email marketing campaigns that drive engagement. In this role, you will work closely with the Director of Product & Marketing and be responsible for managing our email campaigns end-to-end, from planning and execution to reporting and analysis. 

Key Responsibilities:

• Develop and implement email marketing campaigns to increase engagement, retention, and revenue
• Create and manage email lists, segments, and automation workflows
• Write engaging and persuasive email subjects and copy that resonates with our target audience
• Design email templates that are responsive, visually appealing, and optimized for different email clients and devices
• Analyze and report on email campaign performance, identifying areas for improvement and optimization
• Stay up-to-date with email marketing best practices, trends, and regulations, and ensure compliance with data privacy laws
• Collaborate with cross-functional teams (e.g., content, design, product) to align email marketing with overall marketing strategy and goals
• Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates
• A/B test and experiment with different email tactics and strategies to optimize campaign performance

Qualifications:

• At least 3 years of experience in email marketing, preferably in a B2B
• Proven experience in managing end-to-end email campaigns, including list segmentation, automation, A/B testing, and reporting
• Excellent copywriting skills and ability to write compelling email copy that drives engagement and conversions
• Experience with common email marketing platforms and basic HTML/CSS skills
• Strong analytical skills and ability to use data to inform decision-making and optimize campaign performance
• Knowledge of email deliverability best practices and ability to troubleshoot email issues (e.g., spam filters, bounces, etc.)
• Excellent communication skills and ability to collaborate with cross-functional teams
• Highly organized with strong attention to detail and ability to manage multiple tasks and deadlines
• Results-driven mindset and ability to work in a fast-paced environment
• Bonus: Knowledge of Salesforce & Pardot

If you are passionate about email marketing and have a track record of driving business results through email campaigns, we would love to hear from you.

WHO WE ARE

At Expertise, we strive to support the best providers in their efforts to serve their local communities. We stand behind every recommendation and we celebrate every happy customer. With over 400,000 providers across more than 200 different industries, we dive deep into figuring out what makes each provider the best in their area of expertise and how to help the reader find the right professional for them. We’re a small and mighty team based in Los Angeles (Encino), CA, and have recently been acquired by Marketplace Inc (ForbesAdvisor). Since 2016 we have built a website that services over 9 million annual visitors and connects them with thousands of local professionals.